Social Media and Your Business - C7 - Measuring Return on Investment of Social Media
by SmartForce Newfoundland and Labrador
While on the surface, it may seem that social media is free, don’t be fooled! Like anything else that requires people, time, and technology, social media comes at a cost. And like anything else that requires resources, business owners should consider measuring the return on investment, known as ROI, of their social media efforts. This course provides business owners with some basic knowledge on the measurement of return on investment of social media, including what they could be measuring.