Entering the Target Market
This course is intended to help Canadian small and medium
enterprises (SMEs), learn about market entry strategies and how to refine
them. The various methods of market
entry are introduced, and more information about intermediaries and their value
to international exporting is discussed.
The last topic introduces the many factors
involved with e-Business for exporters, including how to assess your e-business
potential, dealing with e-payments, and how to provide online support.