Web Site Business Alignment: Attaining Measurable Value
Business owners must clearly articulate their business objectives and Web site practices in order to obtain measurable results. Steve Telleen, Founder, iorg.com, delves into these issues and offers specific solutions for aligning your Web site with your business. In addition, this program includes a case study with the Web executive team of Torchiana, Mastrov & Sapiro, a career management consulting firm that shows how it has derived significant business benefits from the alignment of business objectives with Web site functionality. Telleen begins by examining barriers to Web site business alignment, and explains how the Web site as a business asset requires an investment of time and money. Next, he discusses the key specifications that business owners must provide to designers and developers: Web site business objectives, key visitor scenarios, and stripped home pages. Telleen also describes a workshop for developing these specifications. Then, he explores where and how to use the specifications, and demonstrates how they have value for business owners, designers, and implementers. Finally, Telleen looks at how to obtain these specifications from the business owners.