Marketing Essentials (9 courses)
How do you know what consumers really want? How do you know which consumers to go after and how to get them interested in your products and services? You need to develop an effective marketing strategy. Marketing is a core business process that helps companies develop strong relationships with consumers – it is used to identify the right consumers, anticipate their wants and needs and ultimately create value for them and for your organization. Realizing the essential function that marketing plays in any company will help you better understand the relationship that companies need to build with their customers, how they do it, and the impact these activities can have on a company's bottom line. This series covers the introduction of marketing essentials and outlines the key “P”s to strategies within marketing which include planning, people, product, price, place and promotion. It lastly will dive into ethics surrounding marketing essentials.