Understanding Your Target Customers Business
by Skillsoft - Business
Imagine trying to sell a product or service to a customer that you know nothing about. Do you think it would be an easy process? Probably not. The better you know your customer the better your chances for success. In this course youll learn about the first major component of the territorial account sales (TAS) approach--research. Youll gain an understanding of the benefits of good research and how to gather information from public sources as well as how to gain an insiders view. Youll then explore the five TAS search elements and how to apply them to researching your customers business structure key players and business fit.
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