Working with Your Customers Key Players
by Skillsoft - Business
Strong customer relationships are essential for long-term sales success. In this course youll learn about the second major component of the Strategic Account Sales (SAS) approach--communication. Youll start by learning about developing coach relationships in your target account. A vital part of your sales effectiveness depends on finding contacts at target accounts that can become part of an internal "network of coaches" for the sales process. Then youll learn about gaining access to senior-level management and dealing with "gatekeepers." By effectively communicating with the right people in your accounts youll help to ensure positive sales results
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