Conducting Effective Sales Research Meetings
by Skillsoft - Business
Researching your target accounts is important for understanding your customers business. But only by conducting research meetings will you learn the "inside" information you need to truly understand the business fit between your company and your customer. In this course youll learn about bringing your research and communication skills together in strategic account sales (SAS) research meetings. Youll start by learning how to prepare for an effective research meeting. Next youll explore how to conduct research meetings to gather desired information. And finally youll learn how to close and follow up on your research meetings.