Competitive Strategies for a Global Marketplace
by Skillsoft - Business
With the changing economic landscape and trends toward globalization and technology companies need to develop new strategies to effectively compete in the global marketplace. To stay competitive in todays marketplace companies need to shift their focus from selling products to meeting needs. This course starts by painting a picture of the changing economic landscape and the new consumer. It continues by presenting ways of locating new marketing opportunities improving marketing performance and differentiating your offerings. It then discusses the advantages of web-based marketing and provides you with Internet marketing strategies to maintain a competitive edge in the changing marketplace.