Sales Communications Foundations
by Skillsoft - Business
William Safire a columnist for the New York Times said "To communicate put your thoughts in order; give them a purpose; use them to persuade to instruct to discover to seduce." This is true especially for the sales professional. As a sales professional you are a professional persuader. You must possess the communications skills to effectively instruct your prospective customers and help them discover the value of your offerings and you must seduce them with the customer experience you offer. Every buying decision that has ever been made or ever will be made is an emotional decision rationalized with facts. Your communications skills are the crucial element behind stirring the emotions of your prospective customers and communicating the supporting facts that will lead to greater sales success.
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