Using ROI Strategically in E-Learning
Emad Rizkalla, president and cofounder of Bluedrop Performance Learning, an e-learning consultancy, explains how to unleash the value of e-learning by ensuring that content, delivery, and technology are aligned to achieve corporate as well as learner objectives. For organizations with limited budgets, the ability to determine when e-learning makes business sense and how to define and measure ROI is increasingly critical. In this program, Rizkalla shows organizations how to quantify the costs and benefits of e-learning initiatives, and determine which projects to pursue. He begins by describing the business benefits of e-learning, explaining how it can be the centerpiece of an effective and continuous learning strategy. Next, he provides an example of ROI in action by drawing on his experiences with a key client. Rizkalla concludes by presenting a formula that shows how to assign monetary value to the costs and benefits of an e-learning project.