It’s important to know what you can do and what you should steer clear of so you don’t cause embarrassment or worse yet, cause series problems with your business. You put a lot of time and money into your business and having it go by the way side with the blink of an eye would be terrible.
Twitter and Facebook are two of the marketing strategies every business owner should use. It doesn’t matter what type of business you run, these are important because they give you the ability to build trust with your market and they give you the ability to reach out to large numbers of people quickly and easily. It’s important to put your business out there with these tools on a daily basis so you have the ability to use these marketing strategies with power and control.
One marketing strategy that is growing, but doesn’t work for everyone is video marketing. Traditional video marketing includes a video camera and someone talking about something related to their business, but that’s not the only way to use it with success. One marketing strategy that’s growing in popularity is screenshot videos. This is where you use a tool like Screen-O-Cast to take a video of your screen and when you’re done you have a video file you can upload to YouTube or other video sites.
One of the best ways to use screenshot videos to your advantage is to show your viewers how to do something you offer as a service. For example, if you offer a social media posting service, you could create a screenshot video that goes step by step how to create an account at HootSuite and then how to schedule a post. At the end you can show your viewers you can do this for them if they don’t have the time, the ability or desire to do it on their own.
Once your screenshot videos are created and uploaded to a video site it’s a good idea to market them so others will see them. You should create a page on your website for your videos; post them to your fan page on Facebook and in your Twitter stream as well as in your newsletter and any other place you can find. The most important thing to remember is the more viewers you have the more traffic you’ll have to your site which will mean more money in your pocket.