When you create a website there are certain things you must include to help your viewers. If you don’t have these things on there and easy to find, you’ll see your traffic decrease or you won’t see the numbers you’re looking for each month. The more user friendly your website is, the more likely your viewers will stay and look around. They’ll be able to maneuver around without any problems and they’ll be able to find what they’re looking for quickly and easily.
While there are a number of things you should include in your site, there are certain things that are more important than others. Here are the most important ones.
1. A search bar for your site is very important. It gives your viewers the ability to use keywords to find things on your site. This is helpful with your blog and page content for your site. While a Google or Yahoo search bar can be helpful, it’s important to choose the one that’ll search your site. You need to place it near the top of your site and you can place it on either of the sidebars.
2. Freight options for items being mailed is another important piece of information you need to include on your site. If someone has to go completely through the order process to see what the freight is, they may leave before they get that far. If you don’t offer a specific cost for shipping it’s a good idea to find a plugin or another way for them to see before they place their credit card information in your system.
3. Descriptions are a must when you offer items to purchase. It’s important to include as much detail as possible for each item. Include sizes and color options if you have more than one to choose from and if it’s necessary to know this information.
4. Subscription boxes are also important and should be placed near the top of your site. If you update your site regularly or you have a blog it’s a good idea to give people the ability to receive email notifications when you update your site so they know right away instead of trying to remember to visit your site on a daily or weekly basis. This will help keep your business in front of them which is valuable when they need what you offer.
Your website is one of the best ways to market your business to locally people and those that live in different cities and states than you. Why limit yourself to your local area when your website can take you other places. When you have these four things on your website you’re sure to have people continually use your business for their needs. They won’t be frustrated and leave because you don’t have the things they need.