When you have a store front for your business it’s easy to build trust with your market, but it’s not so easy when your market come into your location and shake your hand. You must build that trust in other ways and it’s a continual process. It doesn’t happen over night and it certainly won’t happen if you only try it one time. Trust must be earned and then maintained or it’s going to go down the drain.
One of the best ways to build trust comes with your content. Words are very powerful and they have the ability to take you far if you use them correctly. One way to put your words to work for you is to use article marketing.
Article marketing is an easy tool to use, but won’t do you any good if you don’t do it correctly from the beginning. There are two steps to article marketing and while both are important, they work together and if either of them is incorrect your efforts will fail. Here are a few suggestions for you to follow so you have success.
1. Write articles.
Article marketing won’t happen if you don’t write the articles first. You need to write on topics that fit your business and are important to your market. It’s important to cover things they’ll find interesting or you’re just wasting your time. It’s also important to make sure you use terms they understand.
Your articles need to be 350 to 600 words in length. If you find your articles will be longer than that, you need to write multiples or find a way to use less detail. People are busy and don’t have time to read a book when they only have five or ten minutes to dedicate to reading.
2. Submit to article directories.
You can have the best article in town, but if you don’t place it in front of your market, they won’t see it. That’s why the other valuable step to article marketing is submitting your articles to directories. Directories help you gain exposure with little work on your part. You submit it and they take care of the marketing part of it.
It’s important to choose the right directories, so you must look for ones that are geared to your market. Just because an article directory has a category that fits your article doesn’t mean they’re geared to your market. You need to do a search for directories that are specifically geared to your market. When you find one you’ll know your articles will be in the right spot and they’ll be read.
Article marketing is one of the best ways you can build trust with your market. When they see in writing that you’re there to help them and not make a buck, they’ll trust you and want to purchase from you. When you reach that point, you’ve hit success with article marketing.