Facebook is the largest social media site and has in excess of 750 million members, half of whom access it on a daily basis. Using it for business makes sense so here are some great tips for creating an effective business Facebook page.
Before you even start, you must decide what your objectives will be with this page. Who are your target audience and how will you use it to boost your business? Then you need to create the business page and fill out your business profile so people can read about you and what you do.
Make sure you fill out your business profile completely. Add contact details, hours of operation, email and phone numbers, more information about your business and what you do and anything else you can add that will entice people to want to learn more about you.
There are different ideas you can use and these include:
ï Adding photos to your page
ï Letting customers tag their own photos using your products
ï Paid advertisingï Creation of eventsï Special deals
ï Leveraging the use of the ëLikeî button by offering freebies, contests or other ideas for people who click it
ï Integration of your Twitter account so your followers can see what you’re tweeting about
ï Customized applications such as quizzes, games, daily deals and more
Encourage customer feedback by setting your page so friends can post on your wall and everyone can comment. This is done through the privacy settings section of your account. The more people that comment, the faster your page will spread as everyone has their own network of friends which is precisely why Facebook is the most viral site in the world.
Design your Facebook page as a direct sales shop so customers can view your range of products and make their purchases without having to leave the page. The easier you make it for them to buy, the more likely it is that they’ll spend their money with you.
Don’t just treat your page as a shop. Remember Facebook is a social site so you can’t be a pushy salesperson. Interact with people in a friendly manner and you’ll make more friends than if you just think like a business person.
Be unique with your page. Remember that you’re the only YOU in the world. Find a way to make your page really stand out from the crowd, whether it’s through the use of images, content, offers, your business goals, the information you share or any combination. Entice people to want to follow you because you’re worth following.
If you use these tips for creating an effective business Facebook page, you’re sure to have a great deal of success providing you put the effort in at the beginning and then keep it going.